BMT has been launched worldwide on January 18, 2016.
As front-end tool to Aprimo, BMT simplifies planning, execution and control of marketing budgets and campaigns. Its easy-to-use, intuitive interface provides new levels of usability, allowing global and regional marketing teams to manage budgets, campaigns and activities in an easier and more effective manner. In addition, further streamlining the marketing resource management ecosystem, BMT will become the single entry point for marketing Purchase Order (PO) requests.
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