Benefits of using CAP

Thu, Feb 2, 2023 at 8:41 AM

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Key Benefits of using CAP

• Syndicate HP product and services content from multiple HP.com sources to enable a seamless best-in-class subscription service across the Web, Mobile and Social 
• Increase visibility and sales for HP products and services by providing accurate, timely, and influential product content. 
• Provide a 360-degree marketing view of HP product content 
• Aggregate content from structured and unstructured sources allowing subscription filters by geography, language, facets, and product attributes

 

Customer/Business Advantages:

• Consistent product messaging to customers
• Publication of HP Inc. authorized product content and related translations, coming from central HP Inc. content repositories 
• Improved customer experience: up-to-date content & consistent messaging
• Improved brand awareness: up-to-date content & consistent messaging

Publisher Advantages:

• Cost savings for creating, translating, maintaining, and publishing product information: for HP Inc., Partners and resellers
• Automated content delivery and content maintenance
• Regular, daily content updates (update frequency configurable)
• Easy-to-use file formats (xml)
• Flexibility to configure subscription content 

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